Tuesday, November 26, 2019

Why Job Searching Isnt Just Job Searching Anymore

Why Job Searching Isnt Just Job Searching AnymoreWhy Job Searching Isnt Just Job Searching Anymore1You might think you want a job as a writer, but did you know that in order to land your job, youll have to have the skills of, say, 10 other flecks in order to get the gig? Its true for professionals in any career field. Today, job searching is no longer as easy as sending in an application and hoping to hear back from a potenzial boss.There are many key skills job seekers need to cultivate and use in order to be effective. Sure, job searching isnt just job searching anymore, but armed with some of these skills, youll master your job search and hopefully be rewarded by finding a flexible jobIn order to get hired when job searching, youll needto use these skills, regardless of your career field1. Social Media ManagementSure, you have accounts on Facebook, Pinterest, and Instagram, but those are for your personal usage. Since the majority of hiring managers peruse a candidates social medi a profiles, its important for you to have professional ones that showcase your work experience and skill set.2. Business ConsultingEven if youre not looking for a consultant job, its a good idea to think of yourself as one. Why? Being a consultant means youre an expert in your field, possessing knowledge of current trends and information, and that you can offer advice to a potential boss.Plus, having a geschftsleben consultant mindset can give you an added confidence boost during your job interview, knowing that you have the expertise thatmakes you perfect for the position.3. Public Relations ManagementUnflattering photos. A politically charged tweet. There are lots of ways to present yourself in a bad light on the Internet, and its easy for a recruiter to find this info and possibly count it against you when it comes time to decide on who to hire.Thats why every job seeker must vigilantly monitor whatinformation is out there about themonline. Do a search of your name and see what c omes up- and then do everything you can to get the egregious info removed.4. Sales and MarketingMost people shy away from talking about themselves, feeling as if theyre bragging or being boastful. But in order to get hired, youll need to learn how to toot your own horn in a positive way.Practice talking about your accomplishments in a factual (not fantastical) way, using facts and figures to support your claims. This skill will help you in everything from writing a compelling cover letter to talking with a prospective boss during a job interview.5. Hiring ManagerWouldnt it be helpful to get into the mind of a hiring manager? That way, you would know what to say to get your foot in the door at the company of your dreams. Thing is, its not really hard to do- and its something that every job seeker should try to do.Remember, every job at a company is a potential solution to a problem, and its up to you to uncover what the pain points are that the company is suffering from. Once you fig ure out the companys needs, as it relates to the job youre applying for, you can then create a compelling conversation between you and the hiring manager, offering solutions that will lead you to a job offer.It might seem like job searching for one job feels like youre applying for many positions. But if you take some of the skills from each of the positions listed above, youll not only make yourself a more marketable job seeker, but youll be able to find a flexible position that fits in with what you need, on both a professional and personal level.Readers, do you feel like job searching isnt just job searching anymore? What skills have you had to add to your arsenal in order to become a stronger job candidate? Let us know in the comments below

Thursday, November 21, 2019

The Pros and Cons of Using Stock Photography

The Pros and Cons of Using Stock PhotographyThe Pros and Cons of Using Stock PhotographyIf you say stock photographyto anyone worth their salt in an advertising agencycreative department, that person likely willlook at you with a mixture of contempt and fear. Despite stock houses profiting from their photos every year, most big agencies rarely touch them. But why is it so universally hated by the top dogs and loved by smaller shops?Before diving into the issues, lets look at what stock photography is. Basic Definition Stock photography is like clothing you buy off the rack at a popular department store. No matter how beautiful it looks, you wont be the only person wearing that design. Stock photos are taken without any assignment or brief from an agency or client. Photographers take shots and submit them to stock houses to be licensed. behauptung shots can then be purchased for a specific price based on usage or a flat fee. The shots are available to anyone who wants to buy them, resulting in some shots being used over and over again by many different clients. The Problems Stock photography is generally considered a poor substitute for a custom photo shoot. The shots are taken in advance and delivered as is, leaving no chance to redirect the subject matter, adjust the lighting, or take the shot from a different angle. And thats just the beginning.Here are some of the biggest problems with stock photos and illustration Stock Photography Is Not OriginalNot even close. Photos are never taken with specific products or ideas in mind and usually are vague in execution. Search sites likeGetty ImagesoriStockPhotofor something like happy family or playing with pets. Youll be greeted with many photos that all look similar, with varying degrees of quality.Stock Photographs Can Be Bought by AnyoneThe big problem with this is brand identity. If you produce anything using a stock photograph, be it a flyer or a billboard, you are using ansehens available for anyone el se to buy and use. Many smaller companies have seen their ads look and feel like ads from other companies because they contain the same images. Thats not good for standing out. You can sometimes negotiate exclusive rights, but those rights come at a hefty price and will run out at some point. Stock Photography Often Is Cliche Look through any stock photo site, and you will be bombarded with tired old images of businesspeople balancing on tightropes, families laughing in front of TVs, and people pointing at something in the distance. If you have an excellent idea for a campaign, you almost certainly will not find it executed in a stock photo library. And if you do, remember that anyone can use it. The Advantages Stock images do have their uses, which usually come down to speed, budget, and media.Here are some of the biggestadvantages of stock photos and illustration Stock Photos Are Great for Comps and Mock-UpsThis is the biggest reason creatives like stock. When youre dummying a n idea for a client presentation, theres no time or money to do a shoot. It would be a waste of time when you consider how many ideas are presented. You can get an idea across quickly by comping together various stock images to create a unique image. Of course, its rough and low-resolution for any use, but its enough to portray what the final image can look like. Stock photo libraries typically allow you to save low-res comps for free. Stock Photography Is Cheaper and Quicker Than a Photo ShootIn most cases, it takes several weeks (or even months) to coordinate an original photo shoot. And that takes money, too. With stock photography, everythings done for you and ready to go. All you have to do is figure out the price and get client approval.Stock Photography Is Available for Instant DownloadWhen time is of the essence, stock is available immediately.For Brochures, Websites, Editorials, and Smaller Jobs, Stock Is FineIf you have a limited budget, stock can be a nice fallback for th e promotional tactics that arent getting mass media attention. Plus, you dont always need an expensive custom shoot to make your point. Take this article. The image comes from Getty, a vast stock library, and is a great way to lead into the subject matter. An expensive shoot would be cost prohibitive and take way too long. The Two Main Types Many types of stock images are available these days, but the main two remain rights-managed and royalty-free. Both have strengths and weaknesses, and the costs differ greatly between the two. Rights-Managed (RM) Stock Photography Is More ExpensiveWith RM stock, you have alot of fees to take into consideration. The final price for the stock image will depend on many factors, including usage, media, duration of the campaign, print run, location, size, industry type, and exclusivity. For this reason, RM images can cost many times more than royalty-free shots. But RM shots often are higher quality.Royalty-Free (RF) Stock Photography Is Less Exp ensiveIts worth noting that free does not mean no cost. It simply means the image is free of royalties and available to purchase for a one-time, fixed fee. You can use an RF image multiple times, and there is no time limit. However, there are limits to the number of times the image can be reproduced, and royalty-free shots generally are not as well executed as RM shots.

Why a Side Hustle Makes a Great Addition to Your CV

Why a Side Hustle Makes a Great Addition to Your CV Why a Side Hustle Makes a Great Addition to Your CV Finding good employment isnt easy in todays world. More people are alive than at any prior point in the history of human civilization and US unemployment rates are down again at 4.7%. The level of competition is intimidating.With the days of lucking into a great position with an underwhelming CV far behind us, we need to recognize the importance of showing our value before we even enter an interview room.Thats where side hustles enter the equation. Filling out your CV with a secondary pursuit or two (as opposed to, say, your Frisbee skills) is a fantastic way to make your application a lot mora interesting.But what makes side hustles so worthy of your time and attention? Good question.Theyre Forward-Thinking PursuitsIf I had to describe the modern business world in one word, it would be changeable (or even volatile).It isnt just that automation is destroying and creating entire ind ustries, or that the influx of powerful analytical tools has changed how we view performance its also that the speed of operation has massively increased. Advancements in digital technology have granted us devices that are flexible, powerful, and capable of keeping us connected and communicating across the entire planet.Now we need to be faster and smarter than before just to keep up with the pace of life.In short, a potential interviewer will consider what you bring to the table and wonder, Can this person not only keep up but be at the front of the pack?If you can point to a side hustle independent of any traditional employer, youll mark yourself as someone capable of thinking ahead, establishing an advantage over those who never operated outside of a 9-to-5 system.Side Businesses Suggest Skill DiversityIts easy to get into a rut following a platzdeckchen career path and find your skills stagnating. Taking on a new gig outside of that path (even if it falls within broadly the same field) presents a totally new challenge with its own range of risks and rewards.Managing your time, dealing with new people, overcoming the hurdles that come with being your own boss these things all expand your abilities in ways that prospective employers will find very appealing. After all, just about every business wants to expand and become even more successful, and thats an endeavor that greatly benefits from different perspectives.Even something that doesnt sound like it would prove useful in other areas like a detailed understanding of acquiring, storing and shipping crickets can produce sparks of inspiration.They Make Your Story More InterestingEvery professional adult has a story to tell about their working life. Their successes, their failures, their confusions, challenges and solutions.Taking on a part-time money-making scheme is a great way to flesh out your story. Youll have the opportunity to write and talk about how it began, what experiences it led to, and how it t ook you out of your usual routine.Imagine having gone from a relatively-typical job on a goat ranch to setting up shop as a professional skull cleaner, as Carla Brauer of Dermestidarium did. Thats a memorable narrative to have on your side when youre at the final interview stage and the other candidates are more experienced.Effective talking points.You might not find yourself doing anything that fascinating, but even if youre just washing cars, youll have something to say about how the whole process made you feel and taught you about who you are.Side Hustles Demonstrate DriveDrive is an extremely important thing to possess. Its what separates those who fail and give up from those who keep trying and failing until they find success.And even in those who never quite achieve the success they aimed for, its better to be pushing ahead than succumbing to inertia (think of sharks, or even Regret Iyer, a figure I find particularly inspirational).With a side hustle on your record, you show y ou that you have the drive to keep going when life throws some roadblocks in your way, something successful businesses all look for. They dont want to hire people wholl just roll over and concede when placed under pressure.They want employees wholl always search for ways to keep going, do more, find a new solution, because theyre the ones you want around you in a crisis.They Can Be As Big (Or As Small) As You WantEven if Ive sold you on the overall merits of running a side hustle, you might think it isnt something you can realistically pursue. Perhaps you think youll never have enough time to operate around your regular job, or that the operating costs will be prohibitive.Well, you should consider that theres a huge amount of flexibility in how you can go about setting something up, and it might not be as hard as you think to find something that will suit your personal circumstances.If youre concerned about stress, for instance, you can come up with an vorkaufsrecht that doesnt requ ire all that much attention on a daily basis, allowing you to keep a good amount of time reserved for relaxation.Automation is your new best friend. Even if you already know that you can easily set up side hustle stores through platforms like WooCommerce, Magento, and Shopify, you might not be aware of the existence of practices like dropshipping, something that allows you to skip 99% of the practical aspects of online sales by leaving them to wholesalers (leaving you to focus on branding and marketing instead).When you can set up a store that handles most of the retail process for you and requires only minimal management, can you really make the claim that you dont have the time to run a side hustle?What might your side hustle be? Selling a product, providing a service, sharing your expertise? Think carefully about what might enrich your life, make you some money, and ultimately make you a more attractive employment candidate.Victoria Greene is an ecommerce marketing expert and fre elance writer who likes to stay busy. She can usually be found trying to work on ten projects at the same time.You can read more of her work at her blog Victoria Ecommerce.Have a couple minutes?Learn how Jobscan can help with your resume and LinkedIn profile.How to Scan a Resume with Jobscan (208)How to Scan a LinkedIn Profile with Jobscan (253)??Full text tutorialFull text tutorial